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Notifications & Comms Engine

Comms rules

Items

  • Channels
  • Template library (MJML email, SMS, push) with variables, preview, versioning, test-send
  • Event → rule mapping (e.g. DocumentRejected → email + in-app, 0 min delay)
  • Consent & preference centre; marketing vs service separation (PECR)
  • Quiet hours and frequency caps (critical for collections tone and Consumer Duty)
  • Delivery webhooks

Comms rules · draft v14

Unpublished
IFmonthly_credits_avg<£8,000thenKnock out
IFtrading_months<6thenKnock out
IFshort_term_lenders≥3thenRefer
IFccj_unsatisfied>£1,000thenKnock out

Preview / simulation

71%
Approve
-2.4pp
vs live

Backtested on last 1,000 applications in 11.2s.

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